TechTrend is a project compiled by Maurices Technical Designers to showcase for our Design and Merchandising teams the current emerging fit and silhouette trends for the next major season.
For the Toppers department, I worked on trend forecasting, competitive analysis, and presented those findings to our cross functional team.
Project Overview
High level concept direction for Fall 2024 season.
Aspirational trend concept for toppers, jackets, outerwear.
Maurices toppers trend evolution heading into Fall 2024 season.
With the trend of dressing “on theme” to major events this summer (Eras Tour, Renaissance Tour, Barbenheimer, etc.), are we ushering in a new age of finding any excuse to dress up? The first part of the filmed Wicked adaptation is coming out in the fall of 2024. Will we be seeing a lot of Elphabas and Glindas at the theaters?
Loewe topped the Lyst's Hottest Brand Index for the first time in the second quarter of 2023. Jonathan Anderson is costuming Luca Guadagnino’s Challengers starring Zendaya. And will next costume his film adaptation of William S. Burroughs novel Queer starring Daniel Craig.
Quiet Luxury. Stealth Wealth. What is it and how is it influencing the everyday woman? – Shift away from being obsessed with logomania and collaborations in high fashion, to investing in well-made basics that epitomize how luxury fashion makes their bread and butter. Think the costumes of Lydia Tar or Shiv Roy from Succession, brands like Jil Sander, The Row, Max Mara, etc.
90’s trending – The Super Models is an upcoming Apple TV+ series focusing on Naomi Campbell, Linda Evangelista, Christy Turlington, and Cindy Crawford. All four of these supermodels are simultaneously covering the American and British September issues of Vogue.
Key areas of focus for the toppers category.
Trending across the board for both Core and Plus. Newness in fabrications: twill, faux leather, velvet, denim, suiting fabrics Newness in silhouette: halter styles, suiting styles (double breasted based on trench coats and blazers).
Newness in fabrication: satin, water-resistant fabrics Newness in fit: waist cinching details beyond just a separate belt.
Newness in fabric: faux leather, satin, quilting, teddy, fabric mixing Newness in silhouette: cropped vs. oversized.
Pairing the bomber back to an active lifestyle in styling cues. Mesh and water-resistant fabrications.
Newness: waist cinching details that can turn into a peplum, or give a ruffled effect. What is the evolution of a waist cinching detail? Fabrications: water resistant styles, mesh linings Details: pockets – patch, inserted, kangaroo, angled; storm flaps.
Tech flat and design intent for faux-leather puff sleeve jacket comp sample.
Tech flat and design intent for linen bomber jacket comp sample.
Tech flat and design intent for cinched active jacket comp sample.
Tech flat and design intent for tailored vest comp sample.
As an extension of the research portion of the TechTrend project, I created tech flat and design intent pages for some of the samples used for competitive analysis.
Please note, none of these tech flats were used or developed by the design team. Used solely for my growth and development only.